Year
2025
Client
Klaus
Category
Food
Role
Product Designer
Initially, I stared off this project with Double Diamond (Discover, Define, Design and Deliver).
User Research: To understand users' pain points, I conducted user interviews in both quantitative and qualitative methods. A primary user group includes those who are busy with their schedules to prepare for meals and people who love efficient process by ordering via the app.
Target Users: A group of people with the age range from 18-60 who were business professionals and college students.
After analyzing the insights, I moved onto defining the problems and finding solutions.
Persona: I created two personas, who reflected our target audiences. Within these personas, their goals and frustrations were clearly explained.
User Journey Map & Flow: These two are modified and created based on the personas I defined. They presented how to design an app that is time-saving to order food.
On design phase, low fidelity wireframes were designed first since it was the most cost-effective in the early stage of SDLC. These low-fi wireframes were tested with potential users who ordered food on a daily basis. Prototypes were also crafted which connected the primary user flow of browsing a menu and ordering the Cafe’s items, so the prototype could be used in a usability study.
Feedback was given on testing the prototypes and UX issues that needed to be fixed were ideated & refined. After a series of updates, I moved onto high-fi wireframes, polished UI that enhances the usability and aesthetics of the app.
