Year
2025
Client
Baho Zay
Category
E-Commerce / B2B
Role
UX/UI Designer
Existing loyalty programs in the market were fragmented and often confusing for users, leading to low engagement and poor reward redemption rates.
The main goal was to make loyalty and rewards easier to understand and use. The design aimed to create a clear way for users to see how they could earn points, track their rewards, and redeem them without confusion.
I began by reviewing competitor platforms and gathering insights on common user frustrations. From there, I sketched initial flows and wireframes to map out the user journey. The designs were then refined into a clean and modern interface, followed by an interactive prototype tested with sample users for feedback.
The design included a rewards dashboard for tracking points, a membership program with tiers, a clear “How to Earn” section to guide users, and a simple claim process for redeeming rewards.
